Adopt a Plant
The High Line Park's new campaign offers a unique opportunity for donors to engage with the park through digital innovation. Participants can adopt an AR plant, creating a personalized connection with the park, and providing a fresh method of donation and involvement.
Timeline
2023 / 3 months
Role
Visual Design, 3D, AR, UI Design
Tools
Adobe Suit, Figma, Nomad
Problem
What are you contributing to the public greening of NYC?
Since its inception in 2009, the High Line, a non-profit public park, has depended on donations for its operations. This initiative seeks to boost public enthusiasm for supporting such facilities, emphasizing the crucial role of nature preservation within the community. This is particularly vital in a bustling metropolis like New York, where the vast influx of residents continually enjoys and benefits from these public spaces.
AR Certificate
Solution
How “Adopt a Plant” Work?
AR Poster
Donors can “bring the bloom home” with these 3D visuals.
The campaign includes a series of plant-themed visual designs that leverage innovative design and AR technology to communicate the need for donations. These engaging visuals not only highlight the campaign's message but also allow donors to see the potential impact of their contributions through interactive experiences.
Interactive Map
Brand Identity
“The public park is a space that is often taken for granted. We frequently enjoy its benefits without contributing in return. The 'Adopt a Plant' campaign promotes public responsibility for these spaces, ensuring that the park remains a flourishing and vital part of the NYC community.”
—From a Senior Designer at High Line
