Metro Media Data Report
Book Design and Data Visualization for China South Metro Media company to discover the design value of subway media and guide the design of subway media in 2023.
Timeline
2023 / 1 months
Role
Book Design, Data Visualization
Secondary Research
Tools
Adobe Ai, Figma
Team
Wuhan University of Technology, Dr. Li
What type of advertising strategy should we implement in the subway next year?
Based on an analysis of over 40,000 data points, we have identified new trends, hotspots, and innovative methods for subway media in 2022, using visualizations like data perspective charts to guide our strategies for next year's advertising.
Data Visualization
This project was successfully executed in collaboration with Dr. Li's team from Wuhan University of Technology.
As the lead visual designer, I oversaw all aspects of data visualization and established the design guidelines, culminating in the production of the "Central China Metro Media Data Report 2023" for the Metro Company.
